Holy Name University Library

Normal view MARC view ISBD view

Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.

By: Hisrich, Robert D.
Contributor(s): Peters, Michael P | Shepherd, Dean A.
New York, NY, USA : McGraw-Hill Education, ©2020Edition: Eleventh edition, international student edition.Description: xxiii, 581 pages : illustrations ; 26 cm.ISBN: 9781260565621 (pbk).Subject(s): | Entrepreneurship | Business enterprises -- Finance | Business planning | New business enterprises -- Management | Success in businessDDC classification: 338.04 H62 2020
Contents:
Part I: The Entrepreneurial Perspective : 1. The Entrepreneurial Mind-set ; 2. Corporate Entrepreneurship ; 3. Generating and Exploiting New Entries -- Part II: From Idea to the Opportunity : 4. Creativity and the Business Idea ; 5. Identifying and Analyzing Domestic and International Opportunities ; 6. Protecting the Idea and Other Legal Issues for the Entrepreneur -- Part III: From the Opportunity to the Business Plan : 7. The Business Plan ; 8. The Marketing Plan ; 9. The Organizational Plan ; 10. The Financial Plan -- Part IV: From the Business Plan to Funding the Venture : 11. Sources of Capital ; 12. Informal Risk Capital, Venture Capital, and Going Public -- Part V: From Funding the Venture to Launching, Growing and Ending the New Venture : 13. Strategies for growth and Managing the Implications of growth ; 14. Accessing Resources for Growth from External Sources ; 15. Succession Planning and Strategies for Harvesting and Ending the Venture -- Part VI: Cases.
Summary: Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.
Item type Current location Collection Call number Status Date due Barcode
Books Books College Library
General Circulation Section 		GC GC 338.04 H62 2020 (Browse shelf) Checked out 07/31/2024 HNU000956

Previous edition: 2017.
Includes indexes.

Part I: The Entrepreneurial Perspective : 1. The Entrepreneurial Mind-set ; 2. Corporate Entrepreneurship ; 3. Generating and Exploiting New Entries --
Part II: From Idea to the Opportunity : 4. Creativity and the Business Idea ; 5. Identifying and Analyzing Domestic and International Opportunities ; 6. Protecting the Idea and Other Legal Issues for the Entrepreneur --
Part III: From the Opportunity to the Business Plan : 7. The Business Plan ; 8. The Marketing Plan ; 9. The Organizational Plan ; 10. The Financial Plan --
Part IV: From the Business Plan to Funding the Venture : 11. Sources of Capital ; 12. Informal Risk Capital, Venture Capital, and Going Public --
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture : 13. Strategies for growth and Managing the Implications of growth ; 14. Accessing Resources for Growth from External Sources ; 15. Succession Planning and Strategies for Harvesting and Ending the Venture --
Part VI: Cases.

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.

College of Business and Accountancy Marketing Management

Text in English

There are no comments for this item.

Log in to your account to post a comment.