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E-commerce 2023-2024 : business. technology. society / Kenneth C. Laudon, New Yok University, Carol Guercio Traver, Azimuth Interactive, Inc., authors.

By: Contributor(s): Harlow, England : Pearson Education Limited, 2024Edition: Eighteenth edition. Global editionDescription: 832 pages : color illustrations ; 26 cmISBN:
  • 9781292449722
Subject(s): DDC classification:
  • 23 381.142 L36 2024
Contents:
PART 1: INTRODUCTION TO E-COMMERCE: 1. The Revolution Is Just Beginning 2. E-commerce Business Models and Concepts. PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE: 3. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 5. E-commerce Security and Payment Systems. PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES: 6. E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. Ethical, Social, and Political Issues in E-commerce. PART 4: E-COMMERCE IN ACTION: 9. Online Retail and Services 10. Online Content and Media 11. Social Networks, Auctions, and Portals 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Summary: Forlagets beskrivelse: "E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy."
Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books College Library General Circulation Section GC GC 381.142 L36 2024 (Browse shelf(Opens below)) c.1 Available HNU005179
Books Books College Library General Circulation Section GC GC 381.142 L36 2024 (Browse shelf(Opens below)) c.2 Available HNU005180

Includes bibliographical references and index.

PART 1: INTRODUCTION TO E-COMMERCE: 1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts.
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE: 3. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems.
PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES: 6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce.
PART 4: E-COMMERCE IN ACTION: 9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Forlagets beskrivelse: "E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy."

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management

In English

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