E-commerce 2023-2024 : (Record no. 134054)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02418nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | phtghnu |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241011090315.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241011b2024 enk||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292449722 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | HNU |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Placement Code | GC |
| Classification number | 381.142 L36 |
| Item number | 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Laudon, Kenneth C., |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | E-commerce 2023-2024 : |
| Remainder of title | business. technology. society / |
| Statement of responsibility, etc. | Kenneth C. Laudon, New Yok University, Carol Guercio Traver, Azimuth Interactive, Inc., authors. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth edition. Global edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Harlow, England : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 832 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1: INTRODUCTION TO E-COMMERCE: 1. The Revolution Is Just Beginning<br/>2. E-commerce Business Models and Concepts. <br/>PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE: 3. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform<br/>4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps<br/>5. E-commerce Security and Payment Systems. <br/>PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES: 6. E-commerce Marketing and Advertising Concepts<br/>7. Social, Mobile, and Local Marketing<br/>8. Ethical, Social, and Political Issues in E-commerce. <br/>PART 4: E-COMMERCE IN ACTION: 9. Online Retail and Services<br/>10. Online Content and Media<br/>11. Social Networks, Auctions, and Portals<br/>12. B2B E-commerce: Supply Chain Management and Collaborative Commerce<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Forlagets beskrivelse: "E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy." |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | College of Business and Accountancy |
| Source | Bachelor of Science in Business Administration Major in Marketing Management |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Traver, Carol Guercio, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 300-399 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GC | College Library | College Library | General Circulation Section | 08/31/2024 | Library Fund | 1 | GC 381.142 L36 2024 | HNU005179 | 10/17/2024 | 10/17/2024 | c.1 | 10/11/2024 | Books | ||||
| Dewey Decimal Classification | GC | College Library | College Library | General Circulation Section | 08/31/2024 | Library Fund | GC 381.142 L36 2024 | HNU005180 | 10/11/2024 | c.2 | 10/11/2024 | Books |
