E-commerce 2023-2024 : business. technology. society /
Laudon, Kenneth C.,
E-commerce 2023-2024 : business. technology. society / Kenneth C. Laudon, New Yok University, Carol Guercio Traver, Azimuth Interactive, Inc., authors. - Eighteenth edition. Global edition - 832 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
PART 1: INTRODUCTION TO E-COMMERCE: 1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts.
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE: 3. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems.
PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES: 6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce.
PART 4: E-COMMERCE IN ACTION: 9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Forlagets beskrivelse: "E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy."
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
In English
9781292449722
Electronic commerce.
Internet marketing.
381.142 L36 / 2024
E-commerce 2023-2024 : business. technology. society / Kenneth C. Laudon, New Yok University, Carol Guercio Traver, Azimuth Interactive, Inc., authors. - Eighteenth edition. Global edition - 832 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
PART 1: INTRODUCTION TO E-COMMERCE: 1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts.
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE: 3. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems.
PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES: 6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce.
PART 4: E-COMMERCE IN ACTION: 9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Forlagets beskrivelse: "E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy."
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
In English
9781292449722
Electronic commerce.
Internet marketing.
381.142 L36 / 2024
