Media/impact : an introduction to mass media / Shirley Biagi.

By:

Biagi, Shirley [author.]

Series: Cengage series in mass communication and journalismBoston, Massachusetts, USA : Cengage Learning, ©2017Edition: Twelfth editionDescription: xxviii, 404 pages : illustrations (chiefly color) ; 28 cmContent type:

text

ISBN:

9781305580985 (pbk.)
1305580982 (pbk.)

Subject(s):

Mass media

DDC classification:

23 302.23 B47 2017

LOC classification:

P90 .B489 2017

Other classification:

Contents:

Part I: THE MASS MEDIA INDUSTRIES.1. Mass Media and Everyday Life.2. Books: Rearranging the Page.3. Newspapers: Mobilizing Delivery.4. Magazines: Chasing the Audience.5. Recordings: Streaming Sounds.6. Radio: Riding New Waves.7. Movies: Digitizing Dreams.8. Television: Changing Channels.9. Internet Media: Widening the Web.Part II: SELLING THE MESSAGE.10. Advertising: Catching Consumers.11. Public Relations: Promoting Ideas.Part III: CHANGING MESSAGES.12. News and Information: Staying Connected.13. Social and Political Issues: Shaping the Arguments.14. Law and Regulation: Rewriting the Rules.15. Ethics: Placing Responsibility.16. Global Media: Discovering New Markets.Glossary.Media Information Resource Guide.

Summary: Consistently praised for its engaging writing style, currency, and visual appeal, 'Media Impact' focuses students on today's world of digital mass media industries and support businesses. It also looks at the legal, ethical, social, global, and technological issues these businesses face every day. From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	College Library General Circulation Section	GC	GC 302.23 B47 2017 (Browse shelf(Opens below))	Available	84405

Browsing College Library shelves, Shelving location: General Circulation Section, Collection: GC Close shelf browser (Hides shelf browser)

Previous	No cover image available						No cover image available	Next
Previous	GC 302.23 At54 2024 Mass communications and media studies : an introduction /	GC 302.23 B23 2023 Introduction to mass communication :	GC 302.23 B23 2024 Introduction to mass communication : media literacy and culture /	GC 302.23 B47 2017 Media/impact :	GC 302.23 B86 Living Ethics: Developing Values in Mass Communication/	GC 302.23 D24 2019 The dark side of media and technology :	GC 302.23 D36 Mass Communication Theories: Explaining Origins, Processes, and Effects/	Next

Includes bibliographical references and index.

Consistently praised for its engaging writing style, currency, and visual appeal, 'Media Impact' focuses students on today's world of digital mass media industries and support businesses. It also looks at the legal, ethical, social, global, and technological issues these businesses face every day. From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples

CAS Bachelor of Arts in Communication

Text in English

There are no comments on this title.

to post a comment.