Holy Name University Library

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Media/impact : an introduction to mass media / Shirley Biagi.

By: Biagi, Shirley [author.].
Series: Cengage series in mass communication and journalism: Boston, Massachusetts, USA : Cengage Learning, ©2017Edition: Twelfth edition.Description: xxviii, 404 pages : illustrations (chiefly color) ; 28 cm.Content type: text ISBN: 9781305580985 (pbk.); 1305580982 (pbk.).Subject(s): Mass mediaDDC classification: 302.23 B47 2017 Other classification: CAS
Contents:
Part I: THE MASS MEDIA INDUSTRIES.1. Mass Media and Everyday Life.2. Books: Rearranging the Page.3. Newspapers: Mobilizing Delivery.4. Magazines: Chasing the Audience.5. Recordings: Streaming Sounds.6. Radio: Riding New Waves.7. Movies: Digitizing Dreams.8. Television: Changing Channels.9. Internet Media: Widening the Web.Part II: SELLING THE MESSAGE.10. Advertising: Catching Consumers.11. Public Relations: Promoting Ideas.Part III: CHANGING MESSAGES.12. News and Information: Staying Connected.13. Social and Political Issues: Shaping the Arguments.14. Law and Regulation: Rewriting the Rules.15. Ethics: Placing Responsibility.16. Global Media: Discovering New Markets.Glossary.Media Information Resource Guide.
Summary: Consistently praised for its engaging writing style, currency, and visual appeal, 'Media Impact' focuses students on today's world of digital mass media industries and support businesses. It also looks at the legal, ethical, social, global, and technological issues these businesses face every day. From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples
Item type Current location Collection Call number Status Date due Barcode
Books Books College Library
General Circulation Section 		GC GC 302.23 B47 2017 (Browse shelf) Available 84405

Includes bibliographical references and index.

Part I: THE MASS MEDIA INDUSTRIES.1. Mass Media and Everyday Life.2. Books: Rearranging the Page.3. Newspapers: Mobilizing Delivery.4. Magazines: Chasing the Audience.5. Recordings: Streaming Sounds.6. Radio: Riding New Waves.7. Movies: Digitizing Dreams.8. Television: Changing Channels.9. Internet Media: Widening the Web.Part II: SELLING THE MESSAGE.10. Advertising: Catching Consumers.11. Public Relations: Promoting Ideas.Part III: CHANGING MESSAGES.12. News and Information: Staying Connected.13. Social and Political Issues: Shaping the Arguments.14. Law and Regulation: Rewriting the Rules.15. Ethics: Placing Responsibility.16. Global Media: Discovering New Markets.Glossary.Media Information Resource Guide.

Consistently praised for its engaging writing style, currency, and visual appeal, 'Media Impact' focuses students on today's world of digital mass media industries and support businesses. It also looks at the legal, ethical, social, global, and technological issues these businesses face every day. From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples

College of Arts and Sciences Bachelor of Arts in Communication

Text in English

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