Media/impact : (Record no. 12508)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03450cam a22004337i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18818927 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210812101944.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151015s2017 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015955054 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781305580985 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1305580982 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn950240985 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PHADU |
| Transcribing agency | HNU |
| Language of cataloging | eng |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .B489 2017 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 302.23 B47 2017 |
| Placement Code | GC |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | CAS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Biagi, Shirley, |
| Relator term | author. |
| 9 (RLIN) | 17346 |
| 245 10 - TITLE STATEMENT | |
| Title | Media/impact : |
| Remainder of title | an introduction to mass media / |
| Statement of responsibility, etc. | Shirley Biagi. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston, Massachusetts, USA : |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 404 pages : |
| Other physical details | illustrations (chiefly color) ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | text |
| 490 1# - SERIES STATEMENT | |
| Series statement | Cengage series in mass communication and journalism. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: THE MASS MEDIA INDUSTRIES.1. Mass Media and Everyday Life.2. Books: Rearranging the Page.3. Newspapers: Mobilizing Delivery.4. Magazines: Chasing the Audience.5. Recordings: Streaming Sounds.6. Radio: Riding New Waves.7. Movies: Digitizing Dreams.8. Television: Changing Channels.9. Internet Media: Widening the Web.Part II: SELLING THE MESSAGE.10. Advertising: Catching Consumers.11. Public Relations: Promoting Ideas.Part III: CHANGING MESSAGES.12. News and Information: Staying Connected.13. Social and Political Issues: Shaping the Arguments.14. Law and Regulation: Rewriting the Rules.15. Ethics: Placing Responsibility.16. Global Media: Discovering New Markets.Glossary.Media Information Resource Guide. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consistently praised for its engaging writing style, currency, and visual appeal, 'Media Impact' focuses students on today's world of digital mass media industries and support businesses. It also looks at the legal, ethical, social, global, and technological issues these businesses face every day. From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | CAS |
| Source | Bachelor of Arts in Communication |
| 546 ## - LANGUAGE NOTE | |
| Language note | Text in English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media. |
| 9 (RLIN) | 3009 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Cengage series in mass communication and journalism. |
| 9 (RLIN) | 2311 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 300-399 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GC | College Library | College Library | General Circulation Section | 07/23/2018 | Library Fund | 1 | GC 302.23 B47 2017 | 84405 | 08/29/2024 | 08/06/2019 | 05/17/2019 | Books |
