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1. Brand management : co-creating meaningful brands / Michael Beverland.

by Beverland, Michael [author.].

Publisher: Los Angeles, California, USA : SAGE Publications Ltd., ©2018Availability: Items available for loan: College Library [Call number: GC 658.827 B46 2018] (1).
2. Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.

by Tybout, Alice M [editor.] | Calkins, Tim [editor.] | Kellogg School of Management.

Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., ©2019Availability: Items available for loan: College Library [Call number: GC 658.827 K29 2019] (1).
3. How to style your brand : everything you need to know to create a distinctive brand identity / Fiona Humberstone.

by Humberstone, Fiona.

West Hartford, CT, USA : Copper Beech Press, ©2015Availability: Items available for loan: College Library [Call number: GC 658.827 H88 2015] (1).
4. Brand management / edited by John Dixon.

by Dixon, John [editor.].

New York, NY, USA : Larsen and Keller Education, ©2018Availability: Items available for loan: College Library [Call number: GC 658.5 B73 2018] (1).
5. Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC.

Edition: 2nd ed.Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: College Library [Call number: CBA 658.827/D91] (2).
6. Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC.

Edition: 2nd ed.Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: No items available