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Strategic market management / David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University o California, Berkeley ; Christine Moorman T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University.

By: Contributor(s): Series: x, 395 pages. illustrations ; 23 cm.Publisher: Hoboken, NJ : Wiley, [2024]Copyright date: ©2024Edition: Twelfth editionDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119802860
Subject(s): Additional physical formats: Online version:: Strategic market management.DDC classification:
  • 23/eng/20230912 658.8 Aa41 2024
LOC classification:
  • HF5415.13 .A354 2024
Contents:
Strategic Market Analysis Creating Marketing Strategy Managing Marketing Strategy for Growth Implementing Marketing Strategy
Summary: "This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"-- Provided by publisher.
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section GC GC 658.8 Aa41 2024 (Browse shelf(Opens below)) Available HNU005492

Includes index.

Strategic Market Analysis
Creating Marketing Strategy
Managing Marketing Strategy for Growth
Implementing Marketing Strategy

"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"-- Provided by publisher.

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management

In English

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