Strategic market management / (Record no. 137979)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02527nam a22004577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | phtghnu |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250321113928.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230627s2024 nju 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023027943 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119802860 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | HNU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .A354 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23/eng/20230912 |
| Placement Code | GC |
| Classification number | 658.8 Aa41 |
| Item number | 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic market management / |
| Statement of responsibility, etc. | David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University o California, Berkeley ; Christine Moorman T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2310 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2024] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | x, 395 pages : |
| Number of part/section of a work | illustrations ; |
| Name of part/section of a work | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic Market Analysis<br/>Creating Marketing Strategy<br/>Managing Marketing Strategy for Growth<br/>Implementing Marketing Strategy<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"-- |
| Assigning source | Provided by publisher. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | College of Business and Accountancy |
| Source | Bachelor of Science in Business Administration Major in Marketing Management |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moorman, Christine, |
| Relator term | author. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | John Wiley & Sons, |
| Relator term | publisher. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Aaker, David A. |
| Title | Strategic market management. |
| Edition | Twelfth edition |
| Place, publisher, and date of publication | Hoboken, NJ : Wiley, [2024] |
| International Standard Book Number | 9781119802891 |
| Record control number | (DLC) 2023027944 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 600-699 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GC | College Library | College Library | General Circulation Section | 10/07/2024 | Library Fund | GC 658.8 Aa41 2024 | HNU005492 | 03/25/2025 | 03/21/2025 | Books |
