The advertising solution : influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz / Craig Simpson with Brian Kurtz.
By: Simpson, Craig [author.]
.
Contributor(s): Kurtz, Brian [author.].
Irvine, California : Entrepreneur Press, ©2016Description: xxv, 209 pages ; 23 cm.Content type: text ISBN: 9781599185965 (paperback); 1599185962 (paperback).Subject(s): Advertising | Advertising copy | Marketing -- Management | BUSINESS & ECONOMICS / Advertising & Promotion | BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / Business WritingDDC classification: 659.1/Si58 Other classification: CBA | BUS002000 | BUS043000 | BUS011000 Summary: "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"--Summary: "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | CBA 659.1/Si58 (Browse shelf) | Available | 82550 |
Includes index.
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"--
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--
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