Simpson, Craig, 1974-
The advertising solution : influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz / Craig Simpson with Brian Kurtz. - xxv, 209 pages ; 23 cm.
Includes index.
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"-- "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--
9781599185965 (paperback) 1599185962 (paperback)
2016019781
Advertising.
Advertising copy.
Marketing--Management.
BUSINESS & ECONOMICS / Advertising & Promotion.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Business Writing.
HF5823 / .S5624 2016
659.1/Si58
The advertising solution : influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz / Craig Simpson with Brian Kurtz. - xxv, 209 pages ; 23 cm.
Includes index.
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"-- "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--
9781599185965 (paperback) 1599185962 (paperback)
2016019781
Advertising.
Advertising copy.
Marketing--Management.
BUSINESS & ECONOMICS / Advertising & Promotion.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Business Writing.
HF5823 / .S5624 2016
659.1/Si58
