Global writing for public relations : connecting in English with stakeholders and publics worldwide / Arhlene A. Flowers.
By: Flowers, Arhlene A.
Publisher: New York, NY, USA : Routledge, Taylor & Francis Group, ©2016Description: xxv, 486 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415748841 (pbk.); 9780415748834 (hardback).Subject(s): Public relations | Public relations -- Authorship | Mass media -- Authorship | Press releases | English language -- Globalization | Intercultural communicationDDC classification: 659.2 F66 2016Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | College Library General Circulation Section | GC | GC 659.2 F66 2016 (Browse shelf) | Available | HNU000207 |
Includes bibliographical references and index.
pt. 1. Going global in public relations -- pt. 2. Developing intercultural communication skills and sensitivities -- pt. 3. Honing English writing skills for global audiences -- pt. 4. Generating and managing news worldwide -- pt. 5. Connecting online and using external communication tools globally -- pt. 6. Writing international plans, reports, and business correspondence.
College of Arts and Sciences Bachelor of Arts in Communication
Text in English
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