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Marketing to millennials / by Corey Padveen.

By: Series: --For dummiesPublisher: Hoboken, New Jersey, USA : John Wiley & Sons, Inc., ©2017Copyright date: ©2017Description: xv, 336 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119369042
  • 1119369045
Other title:
  • Marketing to millennials for dummies
Subject(s): DDC classification:
  • 658.834 P13 2017 23
LOC classification:
  • HF5415.332.Y66 P33 2017
Contents:
Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.
Summary: Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section GC GC 658.834 P13 2017 (Browse shelf(Opens below)) Available HNU001881

Includes index.

Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.

Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management

Text in English

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