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Digital marketing and social media strategies for tourism & hospitality organizations / Ahmet Bulent Ozturk, Murat Hancer, editors.

Contributor(s): Series: Advances in Tourism MarketingOxford, UK : Goodfellow Publishers Ltd, 2022Description: x, 230 pages : illustrations ; 24 cmISBN:
  • 9781911635482 (pbk)
Subject(s): DDC classification:
  • 23 381.142 D56 2022
Contents:
Contents Ch 1 Definition and functionality of social media Seza Zerman Ch 2 Thematic social media research trends in hospitality and tourism Marwa Al-Busaidi and Khaldoon Nusair Ch 3 Social media marketing activities: Studying social identification, trust, value and loyalty Faizan Ali, Abraham Terrah, Seden Dogan and Cihan Cobanoglu Ch 4 The role of social media marketing in the travel planning and decision-making processes of today’s travelers Aysegul Gunduz Songur and Gozde Turktarhan Ch 5 The Instagram effect on the transformation of tourist behavior to overtourism Ilke Basarangil Ch 6 The role of emoji use in destination decision making Alaattin Basoda, Seden Dogan, and Cihan Cobanoglu Ch 7 Content marketing: Definition, cases, and helpful tactics Linchi Kwok Ch 8 Contextual factors influencing hotel mobile app satisfaction Liza Cobos Ch 9 Big data analytics and database marketing Guntekin Simsek and Sule Kaya Ch 10 Customer relationship management through blockchain technology Ugur Tandogan Ch 11 Extended reality and gamification in destination marketing organizations: Current perspectives and future opportunities Mark Baker and Arthur Huang Index
Summary: Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travelers and service providers and explores future digital marketing and social media research trends.
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section FIL GC 381.142 D56 2022 (Browse shelf(Opens below)) Available HNU004219

Includes bibliographical references and index.

Contents Ch 1 Definition and functionality of social media Seza Zerman Ch 2 Thematic social media research trends in hospitality and tourism Marwa Al-Busaidi and Khaldoon Nusair Ch 3 Social media marketing activities: Studying social identification, trust, value and loyalty Faizan Ali, Abraham Terrah, Seden Dogan and Cihan Cobanoglu Ch 4 The role of social media marketing in the travel planning and decision-making processes of today’s travelers Aysegul Gunduz Songur and Gozde Turktarhan Ch 5 The Instagram effect on the transformation of tourist behavior to overtourism Ilke Basarangil Ch 6 The role of emoji use in destination decision making Alaattin Basoda, Seden Dogan, and Cihan Cobanoglu Ch 7 Content marketing: Definition, cases, and helpful tactics Linchi Kwok Ch 8 Contextual factors influencing hotel mobile app satisfaction Liza Cobos Ch 9 Big data analytics and database marketing Guntekin Simsek and Sule Kaya Ch 10 Customer relationship management through blockchain technology Ugur Tandogan Ch 11 Extended reality and gamification in destination marketing organizations: Current perspectives and future opportunities Mark Baker and Arthur Huang Index

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travelers and service providers and explores future digital marketing and social media research trends.

College of Business and Accountancy Bachelor of Science in Hospitality Management

College of Business and Accountancy Bachelor of Science in Tourism Management

Text in English

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