Digital marketing and social media strategies for tourism & hospitality organizations / (Record no. 128349)

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005 - DATE AND TIME OF LATEST TRANSACTION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781911635482 (pbk)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Placement Code GC
Classification number 381.142 D56
Item number 2022
245 ## - TITLE STATEMENT
Title Digital marketing and social media strategies for tourism & hospitality organizations /
Statement of responsibility, etc. Ahmet Bulent Ozturk, Murat Hancer, editors.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford, UK :
Name of producer, publisher, distributor, manufacturer Goodfellow Publishers Ltd,
Date of production, publication, distribution, manufacture, or copyright notice 2022.
300 ## - PHYSICAL DESCRIPTION
Extent x, 230 pages :
Other physical details illustrations ;
Dimensions 24 cm.
490 ## - SERIES STATEMENT
Series statement Advances in Tourism Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents Ch 1 Definition and functionality of social media Seza Zerman Ch 2 Thematic social media research trends in hospitality and tourism Marwa Al-Busaidi and Khaldoon Nusair Ch 3 Social media marketing activities: Studying social identification, trust, value and loyalty Faizan Ali, Abraham Terrah, Seden Dogan and Cihan Cobanoglu Ch 4 The role of social media marketing in the travel planning and decision-making processes of today’s travelers Aysegul Gunduz Songur and Gozde Turktarhan Ch 5 The Instagram effect on the transformation of tourist behavior to overtourism Ilke Basarangil Ch 6 The role of emoji use in destination decision making Alaattin Basoda, Seden Dogan, and Cihan Cobanoglu Ch 7 Content marketing: Definition, cases, and helpful tactics Linchi Kwok Ch 8 Contextual factors influencing hotel mobile app satisfaction Liza Cobos Ch 9 Big data analytics and database marketing Guntekin Simsek and Sule Kaya Ch 10 Customer relationship management through blockchain technology Ugur Tandogan Ch 11 Extended reality and gamification in destination marketing organizations: Current perspectives and future opportunities Mark Baker and Arthur Huang Index
520 ## - SUMMARY, ETC.
Summary, etc. Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travelers and service providers and explores future digital marketing and social media research trends.
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Bachelor of Science in Hospitality Management
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Bachelor of Science in Tourism Management
546 ## - LANGUAGE NOTE
Language note Text in English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ozturk, Ahmet Bulent,
Relator term editor.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hancer, Murat,
Relator term editor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 300-399
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     FIL College Library College Library General Circulation Section 03/08/2023 Library Fund 1 GC 381.142 D56 2022 HNU004219 08/29/2024 12/05/2023 09/28/2023 Books