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Digital marketing : foundations and strategy / Debra Zahay, PhD, MM, JD, Professor of Marketing, Department of Marketing, Operations and Analytics, St. Edward's University, Austin, Texas, Lauren Labrecque, PhD, MA, Associate Professor and Area Coordinator, Marketing, University of Rhode Island, Kingston, Rhode Island, Brooke Reavey, PhD, MS, Associate Professor of Marketing, Dominican University, River Forest, Illinois, Mary Lou Roberts, PhD, Professor Emeritus of Management and Marketing, University of Massachusetts, Boston. by
Edition: Fifth edition Boston, MA, USA : Cengage Learning, Inc., 2024
Availability: Items available for loan: College Library (1)Call number: GC 381.142 D56 2024.
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Consumer behavior / Wayne D. Hoyer, The University of Texas at Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Universidade Catolica Portuguesa, Lisbon, And Tilburg University. by
Edition: Edition 8 Boston, MA, USA : Cengage Learning, Inc., 2024
Availability: Items available for loan: College Library (1)Call number: GC 658.8342 H85 2024.
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Communicate! / Deanna D. Sellnow, University of Central Florida, Kathleen S. Verderber, Northern Kentucky University, Rudolph F. Verderber, Distinguished Teaching Professor of Communication, University of Cincinnati. by
Edition: Sixteenth edition Boston, MA, USA : Cengage Learning, Inc., 2024
Availability: Items available for loan: College Library (1)Call number: GC 302.2 Se48 2024.
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