Consumer behavior / Wayne D. Hoyer, The University of Texas at Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Universidade Catolica Portuguesa, Lisbon, And Tilburg University.
Boston, MA, USA : Cengage Learning, Inc., 2024Edition: Edition 8Description: xviii, 536 pages : color illustrations ; 28 cmISBN:- 9780357721292
- 23 658.8342 H85 2024
Item type | Current library | Collection | Call number | Status | Barcode | |
---|---|---|---|---|---|---|
![]() |
College Library General Circulation Section | GC | GC 658.8342 H85 2024 (Browse shelf(Opens below)) | Available | HNU005714 |
Previous edition: Australia: Cengage Learning, 2018
Includes glossary, bibliographical references and index.
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision Processes. Part IV: THE CONSUMER’S CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society.
"Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment." --
Provided by publisher
College of Business and Accountancy Bachelor of Science in Business Administration major in Financial Management
College of Business and Accountancy Bachelor of Science in Business Administration Major in Human Resource Mgt
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
English
There are no comments on this title.