Consumer behavior / (Record no. 139172)

MARC details
000 -LEADER
fixed length control field 02828nam a22003497a 4500
003 - CONTROL NUMBER IDENTIFIER
control field phtghnu
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250619101125.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250619b2024 mau||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2023909812
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780357721292
Qualifying information paperback
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Placement Code GC
Classification number 658.8342 H85
Item number 2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hoyer, Wayne D.,
Relator term author.
245 ## - TITLE STATEMENT
Title Consumer behavior /
Statement of responsibility, etc. Wayne D. Hoyer, The University of Texas at Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Universidade Catolica Portuguesa, Lisbon, And Tilburg University.
250 ## - EDITION STATEMENT
Edition statement Edition 8
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, MA, USA :
Name of producer, publisher, distributor, manufacturer Cengage Learning, Inc.,
Date of production, publication, distribution, manufacture, or copyright notice 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 536 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Previous edition: Australia: Cengage Learning, 2018
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes glossary, bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision Processes. Part IV: THE CONSUMER’S CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society.
520 ## - SUMMARY, ETC.
Summary, etc. "Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment." --
Uniform Resource Identifier <a href="Provided by publisher">Provided by publisher</a>
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Bachelor of Science in Business Administration major in Financial Management
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Bachelor of Science in Business Administration Major in Human Resource Mgt
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Bachelor of Science in Business Administration Major in Marketing Management
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MacInnis, Deborah J.,
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pieters, Rik,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 600-699
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     GC College Library College Library General Circulation Section 01/17/2025 Library Fund   GC 658.8342 H85 2024 HNU005714 06/19/2025 06/19/2025 Books