Researching hospitality and tourism / Bob Brotherton.
By: Brotherton, Bob [author.]
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Los Angeles, California : SAGE Publications Ltd, ©2015Edition: 2nd edition.Description: xvii, 311 pages : illustrations ; 25 cm.Content type: text ISBN: 9781446287545 ; 9781446287552.Subject(s): Hospitality industry -- Research -- Methodology | Tourism -- Research -- MethodologyDDC classification: 338.479102 B79 Other classification: CBA | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 338.4791072 B79 2015 (Browse shelf) | Available | 82067 |
Includes bibliographical references and index.
The Nature and Relevance of Research Research Philosophies and Schools of Thought Developing the Research Proposal and Plan Sourcing and Reviewing the Literature Developing the Conceptual Framework Choosing the Empirical Research Design Collecting the Empirical Data Sampling Analysing Quantitative Data Analysing Qualitative Data Writing Up the Research Project
A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.
College of Business and Accountancy Bachelor of Science in Hospitality Management
College of Business and Accountancy Bachelor of Science in Tourism Management
In English
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