Principles of marketing / Philip Kotler; Gary Armstrong.
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary.
Series: Pearson horizon editions; Always learning.Harlow, Essex, England : Pearson Education Limited, ©2013Edition: Fourteenth edition; Horizon edition, Fourteenth edition.Description: 636 pages, [various pages] : illustrations ; 28 cm; 1 volume (various pagings) : illustrations (black and white) ; 28 cm.Content type: text ISBN: 9780273779827 (pbk).Subject(s): MarketingDDC classification: 658.8 K84 2013 Other classification: CBA | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reserve Books
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College Library Reserve Section | GC | GC 658.8 K84 2013 (Browse shelf) | c.1 | Available | 81878 | |
Books
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College Library General Circulation Section | GC | GC 658.8 K84 2013 (Browse shelf) | c.2 | Available | 81879 | |
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Reserve Books
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College Library Reserve Section | GC | GC 658.8 K84 2013 (Browse shelf) | c.3 | Available | 81880 | |
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Books
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College Library General Circulation Section | GC | GC 658.8 K84 2013 (Browse shelf) | c.4 | Available | 81881 | |
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Books
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College Library General Circulation Section | GC | GC 658.8 K84 2013 (Browse shelf) | c.5 | Available | 81882 |
Browsing College Library Shelves , Shelving location: Reserve Section , Collection code: GC Close shelf browser
| GC 658.4013 Ev15 2019 Total quality management / | GC 658.4013 Ev15 2019 Total quality management / | GC 658.8 K84 2013 Principles of marketing / | GC 658.8 K84 2013 Principles of marketing / | GC 658.8 K84 2017 Marketing management / | GC 658.87 R72 2016 Distribution management / | GC 701.18 A77 2019 Art appreciation / |
"Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and GaryArmstrong, published by Pearson Education ©2013"--Title page verso.
Includes bibliographical references and index.
Defining marketing and the marketing process --
Understanding the marketplace and consumers --
Designing a customer-driven strategy and mix --
Extending marketing.
College of Business and Accountancy Marketing Management
Text in English
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