Kotler, Philip.
Principles of marketing / Philip Kotler; Gary Armstrong. - Fourteenth edition. Horizon edition, Fourteenth edition - 636 pages, [various pages] : illustrations ; 28 cm. 1 volume (various pagings) : illustrations (black and white) ; 28 cm - Pearson horizon editions; Always learning .
"Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and GaryArmstrong, published by Pearson Education ©2013"--Title page verso.
Includes bibliographical references and index.
Defining marketing and the marketing process --
Understanding the marketplace and consumers --
Designing a customer-driven strategy and mix --
Extending marketing.
College of Business and Accountancy Marketing Management
Text in English
9780273779827 (pbk)
Marketing.
658.8 K84 2013
Principles of marketing / Philip Kotler; Gary Armstrong. - Fourteenth edition. Horizon edition, Fourteenth edition - 636 pages, [various pages] : illustrations ; 28 cm. 1 volume (various pagings) : illustrations (black and white) ; 28 cm - Pearson horizon editions; Always learning .
"Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and GaryArmstrong, published by Pearson Education ©2013"--Title page verso.
Includes bibliographical references and index.
Defining marketing and the marketing process --
Understanding the marketplace and consumers --
Designing a customer-driven strategy and mix --
Extending marketing.
College of Business and Accountancy Marketing Management
Text in English
9780273779827 (pbk)
Marketing.
658.8 K84 2013
