Marketing for hospitality and tourism / Philip Kotler; John Bowen; James C Makens.
By: Kotler, Philip
.
Contributor(s): Bowen, John | Makens, James C.
Singapore : Pearson Education Limited, ©2015Edition: Sixth edition, Philippine edition.Description: ii, 629 pages : illustrations ; 27 cm.Content type: text ISBN: 9789814604178.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 338.4791/K84 Other classification: CBA
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 338.4791/K84 (Browse shelf) | Available | 81816 |
Includes index.
College of Business and Accountancy
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