Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler; John Bowen; James C Makens. - Sixth edition, Philippine edition. - ii, 629 pages : illustrations ; 27 cm.
Includes index.
College of Business and Accountancy
9789814604178
Hospitality industry--Marketing.
Tourism--Marketing.
338.4791/K84
Marketing for hospitality and tourism / Philip Kotler; John Bowen; James C Makens. - Sixth edition, Philippine edition. - ii, 629 pages : illustrations ; 27 cm.
Includes index.
College of Business and Accountancy
9789814604178
Hospitality industry--Marketing.
Tourism--Marketing.
338.4791/K84
