Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.__
By: Zeithaml, Valarie A
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Boston: McGraw-Hill/Irwin, c2006Edition: 4th ed.Description: xxvii, 708 p.: ill., map ; 27 cm.ISBN: 0071253297.Subject(s): -- Services industries - marketing | -- Costumer services | -- MarketingDDC classification: 658.8/Z37 Other classification: CBA Online resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 658.8/Z37 (Browse shelf) | c.1 | Available | 71335 | |
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Books
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College Library General Circulation Section | GC | CBA 658.8/Z37 (Browse shelf) | c.2 | Available | 77498 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
| CBA 658.8/Sm18 Small business marketing strategies : | CBA 658.8/Y16 Services marketing / | CBA 658.8/Z37 Services marketing : | CBA 658.8/Z37 Services marketing : | CBA 658.802/C85 Strategic marketing / | CBA 658.802/C85 Strategic marketing / | CBA 658.802/C85 Strategic marketing / |
Includes bibliographical references and index.
College of Business and Accountancy
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