| 000 -LEADER |
|---|
| fixed length control field |
01113cam a22002897a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101611t2006 xxu|||||r|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071253297 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
|
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 |
| Item number |
.Z45 2006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.8/Z37 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
CBA |
| 089 ## - |
|---|
| -- |
22 |
| -- |
CBA 658.8/Z37 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Fuller form of name |
Zeithaml, Valarie A. |
| 9 (RLIN) |
4950 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
integrating customer focus across the firm / |
| Statement of responsibility, etc. |
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.__ |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston: |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill/Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 708 p.: |
| Other physical details |
ill., map ; |
| Dimensions |
27 cm. |
| 500 4# - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Business and Accountancy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
http://lccn.loc.gov/2004065642 |
| General subdivision |
Services industries - marketing. |
| 9 (RLIN) |
4951 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Costumer services. |
| 9 (RLIN) |
4952 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Marketing. |
| 9 (RLIN) |
4423 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html">http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
