Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
By: Baran, Stanley J [author.]
.
Contributor(s): Davis, Dennis K [author.]
.
Series: Cengage series in mass communication and journalism: Stamford, CT : Cengage Learning, ©2015Edition: Seventh edition.Description: xxi, 408 pages ; 24 cm.Content type: text ISBN: 9781285052076 (pbk.); 1285052072 (pbk.).Subject(s): Mass media -- Philosophy![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
![]() |
College Library Reserve Section | GC | CAS 302.2301/B23 (Browse shelf) | Available | 80704 |
Browsing College Library Shelves , Shelving location: Reserve Section , Collection code: GC Close shelf browser
CAS 302.222/K72 Nonverbal communication in human interaction / | CAS 302.23/B23 Introduction to mass communication : | CAS/302.23/B23/c2009 Mass communication theory : | CAS 302.2301/B23 Mass communication theory : | CAS 302.35/R53 Organizational behavior / | CAS 306.0973/T34 Social problems / | CAS 306.2/L24 Culture and politics / |
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural.
College of Arts and Sciences
There are no comments for this item.