Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
By: Baran, Stanley J [author.]
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Contributor(s): Davis, Dennis K [author.].
Series: Cengage series in mass communication and journalism: Stamford, CT : Cengage Learning, ©2015Edition: Seventh edition.Description: xxi, 408 pages ; 24 cm.Content type: text ISBN: 9781285052076 (pbk.); 1285052072 (pbk.).Subject(s): Mass media -- PhilosophyDDC classification: 302.2301/B23 Other classification: CAS | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Reserve Books
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College Library Reserve Section | GC | CAS 302.2301/B23 (Browse shelf) | Available | 80704 |
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural.
College of Arts and Sciences
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