Communication research : asking questions, finding answers / Joann Keyton, North Carolina State University.
New York, NY, USA : McGraw-Hill Education, ©2019Edition: Fifth editionDescription: xxv, 331, G-12, R-23, I-17 pages : illustrations ; 23 cmISBN:- 9781260085044 (pbk)
- 23 302.2072 K52 2019
| Item type | Current library | Collection | Call number | Status | Barcode | |
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College Library General Circulation Section | GC | GC 302.2072 K52 2019 (Browse shelf(Opens below)) | Available | HNU001474 |
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| GC 302.201 L73 Theories of Human Communication/ | GC 302.201 T34 Theories in Social Psychology | GC 302.2024613 B72 Communication in the Nursing Context / | GC 302.2072 K52 2019 Communication research : | GC 302.20721 C88 2019 Understanding communication research methods : | GC 302.20721 W24 2024 Communication research methods / | GC 302.222 Im 1 Images in Language, Media, and Mind / |
Includes bibliographical references and index.
Section 1: Research basics. Introduction to communication research --
The research process: getting started --
Research ethics --
Section 2: Quantitative communication research. Introduction to quantitative research --
Measurement --
Populations, samples, and sample size --
Quantitative research designs --
Surveys and questionnaires --
Descriptive statistics, significance levels, and hypothesis testing --
Testing for differences --
Testing for relationships --
Quantitative analysis of text --
Reading and writing the quantitative research report --
Section 3: Qualitative communication research. Introduction to qualitative research --
Designing qualitative research --
Qualitative methods of data collection --
Analyzing qualitative data --
Reading and writing the qualitative research report.
CAS Bachelor of Arts in Communication
Text in English
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