Communication research : (Record no. 37042)

MARC details
000 -LEADER
fixed length control field 01821nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200723134036.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200723b2019 nyu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260085044 (pbk)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Placement Code GC
Classification number 302.2072 K52 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keyton, Joann.
245 ## - TITLE STATEMENT
Title Communication research :
Remainder of title asking questions, finding answers /
Statement of responsibility, etc. Joann Keyton, North Carolina State University.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY, USA :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice ©2019
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 331, G-12, R-23, I-17 pages :
Other physical details illustrations ;
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section 1: Research basics. Introduction to communication research --<br/>The research process: getting started --<br/>Research ethics --<br/>Section 2: Quantitative communication research. Introduction to quantitative research --<br/>Measurement --<br/>Populations, samples, and sample size --<br/>Quantitative research designs --<br/>Surveys and questionnaires --<br/>Descriptive statistics, significance levels, and hypothesis testing --<br/>Testing for differences --<br/>Testing for relationships --<br/>Quantitative analysis of text --<br/>Reading and writing the quantitative research report --<br/>Section 3: Qualitative communication research. Introduction to qualitative research --<br/>Designing qualitative research --<br/>Qualitative methods of data collection --<br/>Analyzing qualitative data --<br/>Reading and writing the qualitative research report.
521 ## - TARGET AUDIENCE NOTE
Target audience note CAS
Source Bachelor of Arts in Communication
546 ## - LANGUAGE NOTE
Language note Text in English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication -- Research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 300-399
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     GC College Library College Library General Circulation Section 02/19/2020 Library Fund 1 GC 302.2072 K52 2019 HNU001474 08/29/2024 08/01/2023 07/23/2020 Books