Rev. ed. of: Business policy and strategy / Robert G. Murdick [et al.]. 6th ed. Boca Raton, Fla. : St. Lucie Press, c2001.

Includes bibliographical references and index.

The Importance of Business Strategy & the External Business Environment. Critical Beginnings. Understanding Existing Strategy. Identification of Key Performance Measures. Monitoring and Forecasting the Environment. Struggle for Survival and Prosperity. Functional Area - Organization Design and Structure. Functional Area -Strategic Marketing Issues. Functional Area-Financial Statements. Functional Area-Production and Operations Management. Functional Area - Human Resources. Management Information Systems. Analyzing Global Business.

Analyzing functions such as marketing, production, operations, and finance, this book demonstrates how to formulate, implement, and evaluate corporate strategy. It reviews basic and alternative strategy policies and illustrates concepts through a case study. It also supplies a decision-making tool for identifying strategic problems.

"By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition examines how to successfully formulate, implement, and evaluate corporate strategy. The book reviews basic and alternative strategy policies and provides an understanding of strategic management - how to deal with environmental change and formulate strategic alternatives."--BOOK JACKET.

College of Business and Accountancy Graduate Studies

Text in English