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Global writing for public relations : connecting in English with stakeholders and publics worldwide / Arhlene A. Flowers.

By: Flowers, Arhlene A.
Publisher: New York, NY, USA : Routledge, Taylor & Francis Group, ©2016Description: xxv, 486 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415748841 (pbk.); 9780415748834 (hardback).Subject(s): Public relations | Public relations -- Authorship | Mass media -- Authorship | Press releases | English language -- Globalization | Intercultural communicationDDC classification: 659.2 F66 2016
Contents:
pt. 1. Going global in public relations -- pt. 2. Developing intercultural communication skills and sensitivities -- pt. 3. Honing English writing skills for global audiences -- pt. 4. Generating and managing news worldwide -- pt. 5. Connecting online and using external communication tools globally -- pt. 6. Writing international plans, reports, and business correspondence.
Item type Current location Collection Call number Status Date due Barcode
Books Books College Library
General Circulation Section
GC GC 659.2 F66 2016 (Browse shelf) Available HNU000207

Includes bibliographical references and index.

pt. 1. Going global in public relations -- pt. 2. Developing intercultural communication skills and sensitivities -- pt. 3. Honing English writing skills for global audiences -- pt. 4. Generating and managing news worldwide -- pt. 5. Connecting online and using external communication tools globally -- pt. 6. Writing international plans, reports, and business correspondence.

College of Arts and Sciences Bachelor of Arts in Communication

Text in English

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