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Principles of marketing : an Asian perspective / Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau, Siew Meng Leong.

Harlow, Essex, England, UK : Pearson Education Limited, ©2017Edition: Fourth editionDescription: xxiv, 750 pages : colored illustrations ; . 28 cmContent type:
  • text.
ISBN:
  • 9781292089669 (pbk)
Subject(s): DDC classification:
  • 23 381/P93
Other classification:
  • CBA
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"Authorized adaptation from the United States edition, entitled Principles of Marketing, 16th edition, ISBN: 978-0-13-379502-8 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2017"--Title page verso.

Includes bibliographical references and index.

In English.

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