Principles of marketing : (Record no. 30285)

MARC details
000 -LEADER
fixed length control field 01311nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190707233147.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180716b2017 enk||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292089669 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency Holy Name University.
Language of cataloging eng
Transcribing agency
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 381/P93
084 ## - OTHER CLASSIFICATION NUMBER
Classification number CBA
085 ## - SYNTHESIZED CLASSIFICATION NUMBER COMPONENTS
-- 23
Number where instructions are found-single number or beginning number of span CBA 381/P93
245 ## - TITLE STATEMENT
Title Principles of marketing :
Remainder of title an Asian perspective /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau, Siew Meng Leong.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, Essex, England, UK :
Name of producer, publisher, distributor, manufacturer Pearson Education Limited,
Date of production, publication, distribution, manufacture, or copyright notice ©2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 750 pages :
Other physical details colored illustrations ; .
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text.
Content type code text.
500 ## - GENERAL NOTE
General note "Authorized adaptation from the United States edition, entitled Principles of Marketing, 16th edition, ISBN: 978-0-13-379502-8 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2017"--Title page verso.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
546 ## - LANGUAGE NOTE
Language note In English.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Asia.
9 (RLIN) 14384
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 4423
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books

No items available.