Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
By: Hair, Joseph F.
Contributor(s): Bush, Robert P | Ortinau, David J.
Series: Irwin/McGraw-Hill series in marketing. Boston : Irwin/McGraw-Hill, c2000Description: xxii, 682 p. : col. ill. ; 26 cm.ISBN: 0256195552 (alk. paper).Subject(s): Marketing researchDDC classification: 658.83/H12 Other classification: Grad| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | Grad. 658.83/H12 (Browse shelf) | Available | 66228 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
| Grad. 658.812/H24 Customer service : | Grad. 658.827/In2 Living the brand : | Grad. 658.827/T24 Advanced brand management : | Grad. 658.83/H12 Marketing research : | Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.8342/P44 Consumer behavior and marketing strategy / |
Includes index.
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