Strategic marketing : decision making & planning / Peter W. Reed.
By: Reed, Peter W
.
Australia ; New Zealand : Cengage Learning , ©2015Edition: Fourth edition.Description: xiv, 289 pages : illustrations ; 26 cm.Content type: text ISBN: 9780170241236.Subject(s): Marketing -- Planning -- Textbooks | Marketing -- Management -- Textbooks | Marketing -- Study and teaching (Higher)DDC classification: 658.802/R25 Other classification: CBA
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Includes bibliographical references and index.
College of Business and Accountancy
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