Reed, Peter W.
Strategic marketing : decision making & planning / Peter W. Reed. - Fourth edition. - xiv, 289 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
College of Business and Accountancy
9780170241236
Marketing -- Planning -- Textbooks.
Marketing -- Management -- Textbooks.
Marketing -- Study and teaching (Higher).
658.802/R25
Strategic marketing : decision making & planning / Peter W. Reed. - Fourth edition. - xiv, 289 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
College of Business and Accountancy
9780170241236
Marketing -- Planning -- Textbooks.
Marketing -- Management -- Textbooks.
Marketing -- Study and teaching (Higher).
658.802/R25
