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The CLIA guide to the cruise industry / Marc Mancini.

By: Mancini, Marc, 1946-.
Contributor(s): Cruise Lines International Association.
Clifton Park, NY : Delmar Pub, c2011Description: xi, 242 p. : col. ill. ; 28 cm.ISBN: 9781111130893; 1111130892.Other title: Guide to the cruise industry.Subject(s): Cruise lines -- Study and teaching | Cruise lines -- Textbooks | Ocean travel -- Study and teaching | Tourism -- Marketing -- Study and teachingDDC classification: 338.4791045/M31 Other classification: Gref./CBA
Contents:
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
Summary: This textbook is designed to support CLIA's certification program.
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Includes bibliographic references (p. 192-194) and index.

Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.

This textbook is designed to support CLIA's certification program.

College of Business and Accountancy

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