Mancini, Marc, 1946-
The CLIA guide to the cruise industry / Guide to the cruise industry Marc Mancini. - xi, 242 p. : col. ill. ; 28 cm.
Includes bibliographic references (p. 192-194) and index.
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
This textbook is designed to support CLIA's certification program.
College of Business and Accountancy
9781111130893 1111130892
2010924623
Cruise lines--Study and teaching.
Cruise lines--Textbooks.
Ocean travel--Study and teaching.
Tourism--Marketing--Study and teaching.
G550 / .M36 2011
338.4791045/M31
The CLIA guide to the cruise industry / Guide to the cruise industry Marc Mancini. - xi, 242 p. : col. ill. ; 28 cm.
Includes bibliographic references (p. 192-194) and index.
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
This textbook is designed to support CLIA's certification program.
College of Business and Accountancy
9781111130893 1111130892
2010924623
Cruise lines--Study and teaching.
Cruise lines--Textbooks.
Ocean travel--Study and teaching.
Tourism--Marketing--Study and teaching.
G550 / .M36 2011
338.4791045/M31
