Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C. (Jerry Corrie).
Boston : McGraw-Hill/Irwin, c2009Edition: 9th ed.Description: xix, 555 p. : ill.ISBN: 978007126855 (alk. paper).Other title: Consumer behavior & marketing strategy [Cover title].Subject(s): Consumer behavior | MarketingDDC classification: 658.8342/P44 Other classification: CBA Online resources: Publisher description | Table of contents only | Contributor biographical informationNo physical items for this record
Includes bibliographical references (p. 499-528) and indexes.
College of Business and Accountancy
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