Peter, J. Paul.
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - xix, 555 p. : ill.,
Includes bibliographical references (p. 499-528) and indexes.
College of Business and Accountancy
978007126855 (alk. paper)
2006032470
Consumer behavior.
Marketing.
HF5415.3 / .P468 2008
658.8342/P44
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - xix, 555 p. : ill.,
Includes bibliographical references (p. 499-528) and indexes.
College of Business and Accountancy
978007126855 (alk. paper)
2006032470
Consumer behavior.
Marketing.
HF5415.3 / .P468 2008
658.8342/P44
