Image from Google Jackets

Understanding marketing research / Ruby F. Alminar-Mutya, DBA, CPME.

By: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., 2024Description: x, 255 pages : illustrations ; 25 cmISBN:
  • 9786214271481
Subject(s): DDC classification:
  • 23 381 Al66 2024
Contents:
Basic Research and Marketing Research Types of Research and the Research Problem Formulating the Marketing Research Problem and Proposal Marketing Research Data Collection The Marketing Research Study Report
Summary: Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores in interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students.
Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books College Library Filipiniana Section FIL Fil 381 Al66 2024 (Browse shelf(Opens below)) c.1 Available HNU005777
Books Books College Library Filipiniana Section FIL Fil 381 Al66 2024 (Browse shelf(Opens below)) c.2 Available HNU005778
Books Books College Library Filipiniana Section FIL Fil 381 Al66 2024 (Browse shelf(Opens below)) c.3 Available HNU005779

Includes bibliographical references.

Basic Research and Marketing Research
Types of Research and the Research Problem
Formulating the Marketing Research Problem and Proposal
Marketing Research Data Collection
The Marketing Research Study Report

Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores in interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students.

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management

English

There are no comments on this title.

to post a comment.