Understanding marketing research /
Alminar-Mutya, Ruby F.,
Understanding marketing research / Ruby F. Alminar-Mutya, DBA, CPME. - x, 255 pages : illustrations ; 25 cm.
Includes bibliographical references.
Basic Research and Marketing Research
Types of Research and the Research Problem
Formulating the Marketing Research Problem and Proposal
Marketing Research Data Collection
The Marketing Research Study Report
Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores in interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
English
9786214271481
Market research reports.
381 Al66 / 2024
Understanding marketing research / Ruby F. Alminar-Mutya, DBA, CPME. - x, 255 pages : illustrations ; 25 cm.
Includes bibliographical references.
Basic Research and Marketing Research
Types of Research and the Research Problem
Formulating the Marketing Research Problem and Proposal
Marketing Research Data Collection
The Marketing Research Study Report
Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores in interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
English
9786214271481
Market research reports.
381 Al66 / 2024
