Includes bibliographical references and index.

Introduction to Communication Research
Research Design and Methodology
Data Collection Methods
Observation and Ethnography
Content Analysis and media Research
Experimental Research
Sampling in Communication Research
Data Analysis and Interpretation
Ethical Considerations in Communication Research
Reporting and Disseminating Research

"Communication Research Methods" is a comprehensive and indispensable resource for anyone engaged in the field of communication studies. This book provides a thorough exploration of the principles, techniques, and methodologies underpinning communication research. It caters to a broad audience, ranging from students embarking on their academic journey in communication to seasoned professionals seeking to enhance their research skills. The book takes readers on a systematic journey through the research process, starting with foundational concepts of research ethics and principles. It emphasizes the significance of ethical considerations in conducting responsible research, setting the tone for ethical research practices throughout. One of the book's strengths lies in its adept handling of research design. It helps readers formulate clear research questions and hypotheses while guiding them in selecting the most appropriate research methodologies. Whether delving into quantitative or qualitative approaches, readers gain valuable insights into the intricacies of each method. Furthermore, "Communication Research Methods" excels in its coverage of data collection techniques. It presents a comprehensive array of methods, including surveys, interviews, content analysis, and experiments. Practical advice is offered to help researchers make informed decisions about the most suitable method to address their research questions effectively. The book's commitment to excellence extends to data analysis. It offers a comprehensive introduction to quantitative and qualitative data analysis techniques, simplifying complex concepts and providing practical guidance on using statistical software and conducting thematic analysis. Effective communication of research findings is a crucial aspect of any study, and this book doesn't disappoint in this regard. It equips readers with the tools and knowledge to write research reports and present findings in a clear, compelling, and impactful manner. "Communication Research Methods" adds a practical touch to its wealth of information by incorporating real-world examples and case studies. These illustrations bring concepts to life and demonstrate how communication research is applied across various fields, from healthcare and politics to media. Moreover, the book doesn't shy away from addressing contemporary challenges in communication research. It acknowledges the evolving landscape brought about by new media and digital technologies, making it a relevant and uo-to-date resource.

CAS Bachelor of Arts in Communication

English