Communication research methods / (Record no. 139413)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04122nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | phtghnu |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250710135557.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250710s2024 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798891612150 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | HNU |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | .M46 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Placement Code | GC |
| Classification number | 302.20721 W24 |
| Item number | 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Warner, Alonso, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Communication research methods / |
| Statement of responsibility, etc. | Alonso Warner. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Jersey City, USA : |
| Name of producer, publisher, distributor, manufacturer | Alexis Press, LLC, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 278 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 490 ## - SERIES STATEMENT | |
| Series statement | Alexis Paper Backs |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Communication Research<br/>Research Design and Methodology<br/>Data Collection Methods<br/>Observation and Ethnography<br/>Content Analysis and media Research<br/>Experimental Research<br/>Sampling in Communication Research<br/>Data Analysis and Interpretation<br/>Ethical Considerations in Communication Research<br/>Reporting and Disseminating Research |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Communication Research Methods" is a comprehensive and indispensable resource for anyone engaged in the field of communication studies. This book provides a thorough exploration of the principles, techniques, and methodologies underpinning communication research. It caters to a broad audience, ranging from students embarking on their academic journey in communication to seasoned professionals seeking to enhance their research skills. The book takes readers on a systematic journey through the research process, starting with foundational concepts of research ethics and principles. It emphasizes the significance of ethical considerations in conducting responsible research, setting the tone for ethical research practices throughout. One of the book's strengths lies in its adept handling of research design. It helps readers formulate clear research questions and hypotheses while guiding them in selecting the most appropriate research methodologies. Whether delving into quantitative or qualitative approaches, readers gain valuable insights into the intricacies of each method. Furthermore, "Communication Research Methods" excels in its coverage of data collection techniques. It presents a comprehensive array of methods, including surveys, interviews, content analysis, and experiments. Practical advice is offered to help researchers make informed decisions about the most suitable method to address their research questions effectively. The book's commitment to excellence extends to data analysis. It offers a comprehensive introduction to quantitative and qualitative data analysis techniques, simplifying complex concepts and providing practical guidance on using statistical software and conducting thematic analysis. Effective communication of research findings is a crucial aspect of any study, and this book doesn't disappoint in this regard. It equips readers with the tools and knowledge to write research reports and present findings in a clear, compelling, and impactful manner. "Communication Research Methods" adds a practical touch to its wealth of information by incorporating real-world examples and case studies. These illustrations bring concepts to life and demonstrate how communication research is applied across various fields, from healthcare and politics to media. Moreover, the book doesn't shy away from addressing contemporary challenges in communication research. It acknowledges the evolving landscape brought about by new media and digital technologies, making it a relevant and uo-to-date resource. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | CAS |
| Source | Bachelor of Arts in Communication |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| General subdivision | Research |
| -- | Methodology. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 300-399 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GC | College Library | College Library | General Circulation Section | 02/12/2025 | Library Fund | GC 302.20721 W24 2024 | HNU005753 | 07/10/2025 | 07/10/2025 | Books |
