Consumer behaviour / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey, authors.
Contributor(s): Hoyer, Wayne D [author.] | MacInnis, Deborah J [author.] | Pieters, Rik [author.] | Chan, Eugene [author.] | Northey, Gavin [author.].
South Melbourne, Victoria, Australia, Cengage Learning Australia, 2021Edition: Second Asia-Pacific edition.Description: xxi, 446 pages : colour illustrations ; 28 cm.ISBN: 9780170439978 (pbk).Subject(s): Consumer behaviorDDC classification: 658.8342 C76| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | GC 658.8342 C76 2021 (Browse shelf) | c.1 | Available | HNU004208 | |
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College Library General Circulation Section | GC | GC 658.8342 C76 2021 (Browse shelf) | c.2 | Available | HNU004209 | |
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College Library General Circulation Section | GC | GC 658.8342 C76 2021 (Browse shelf) | c.3 | Available | HNU004210 |
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| GC 658.834 P13 2017 Marketing to millennials / | GC 658.834 R54 User-friendly marketing research / | GC 658.8342 C76 2021 Consumer behaviour / | GC 658.8342 C76 2021 Consumer behaviour / | GC 658.8342 C76 2021 Consumer behaviour / | GC 658.8342 H31 Consumer behavior / | GC 658.8342 So47 Consumer behavior/ |
Includes index.
Part 1 An introduction to consumer behaviour1 Understanding consumer behaviourA1 Appendix: Conducting research in consumer behaviour Part 2 The psychological core2 Motivation, ability and opportunity3 From exposure to comprehension4 Memory and knowledge5 Attitudes and persuasion Part 3 The process of making decisions6 Problem recognition and information search7 Judgement and decision making8 Post-decision processes Part 4 The consumer's culture9 Social influences on consumer behaviour10 Consumer diversity11 External and internal influences on consumer behaviour Part 5 Consumer behaviour outcomes and issues12 Innovations: adoption, resistance and diffusion13 Symbolic consumer behaviour14 Marketing, ethics and social responsibility in today's consumer society
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
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