Holy Name University Library

Consumer behaviour / (Record no. 128288)

000 -LEADER
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003 - CONTROL NUMBER IDENTIFIER
control field phtghnu
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230926152959.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780170439978 (pbk)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Placement Code GC
Classification number 658.8342 C76
Item number 2021
245 ## - TITLE STATEMENT
Title Consumer behaviour /
Statement of responsibility, etc. Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey, authors.
250 ## - EDITION STATEMENT
Edition statement Second Asia-Pacific edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture South Melbourne, Victoria, Australia,
Name of producer, publisher, distributor, manufacturer Cengage Learning Australia,
Date of production, publication, distribution, manufacture, or copyright notice 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 446 pages :
Other physical details colour illustrations ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 An introduction to consumer behaviour1 Understanding consumer behaviourA1 Appendix: Conducting research in consumer behaviour Part 2 The psychological core2 Motivation, ability and opportunity3 From exposure to comprehension4 Memory and knowledge5 Attitudes and persuasion Part 3 The process of making decisions6 Problem recognition and information search7 Judgement and decision making8 Post-decision processes Part 4 The consumer's culture9 Social influences on consumer behaviour10 Consumer diversity11 External and internal influences on consumer behaviour Part 5 Consumer behaviour outcomes and issues12 Innovations: adoption, resistance and diffusion13 Symbolic consumer behaviour14 Marketing, ethics and social responsibility in today's consumer society
520 ## - SUMMARY, ETC.
Summary, etc. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Bachelor of Science in Business Administration Major in Marketing Management
546 ## - LANGUAGE NOTE
Language note Text in English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hoyer, Wayne D.,
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MacInnis, Deborah J.,
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pieters, Rik,
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chan, Eugene,
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Northey, Gavin,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part 600-699
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type
          GC College Library College Library General Circulation Section 2023-07-25 Library Fund GC 658.8342 C76 2021 HNU004208 2023-10-03 c.1 2023-09-26 Books
          GC College Library College Library General Circulation Section 2023-07-25 Library Fund GC 658.8342 C76 2021 HNU004209 2023-10-03 c.2 2023-09-26 Books
          GC College Library College Library General Circulation Section 2023-07-25 Library Fund GC 658.8342 C76 2021 HNU004210 2023-10-03 c.3 2023-09-26 Books