Holy Name University Library

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Business communication / Kitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune, Donna S Kienzler, authors.

By: Mackiewicz, Jo [author.].
Contributor(s): Aune, Jeanine Elise [author.] | Kienzler, Donna S [author.].
New York, NY, USA : McGraw Hill LLC, 2023Edition: Thirteenth edition. International student edition.Description: xxviii, 596 pages : colored illustrations ; 28 cm.ISBN: 9781265045630 (pbk).Subject(s): Business communication | Communication in managementDDC classification: 658.45 M21
Contents:
Part One The Building Blocks of Effective Messages Part Two The Communication Process Part Three Design of Communication Part Four Basic Business Messages Part Five Common Genres Part Six The Job Hunt
Summary: "We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious content, streamlining each section within each chapter so that it makes its point clearly and efficiently. We have also reorganized, regrouping like with like, so that students can more readily find the content they need. We've also used singular they, them, and their as generic third-person pronouns when the pronoun referent is indefinite (for example, everyone) and when a person's gender is unknown, in accordance with APA style. And we've simplified the page layout, eliminating unnecessary design elements, such as horizontal lines before and after bulleted lists. In short, we have overhauled the textbook to create a modernized and elegant 13th edition"-- Provided by publisher
Item type Current location Collection Call number Status Date due Barcode
Books Books College Library
General Circulation Section 		GC GC 658.45 M21 2023 (Browse shelf) Available HNU004087

Includes index

Part One The Building Blocks of Effective Messages
Part Two The Communication Process
Part Three Design of Communication
Part Four Basic Business Messages
Part Five Common Genres
Part Six The Job Hunt

"We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious content, streamlining each section within each chapter so that it makes its point clearly and efficiently. We have also reorganized, regrouping like with like, so that students can more readily find the content they need. We've also used singular they, them, and their as generic third-person pronouns when the pronoun referent is indefinite (for example, everyone) and when a person's gender is unknown, in accordance with APA style. And we've simplified the page layout, eliminating unnecessary design elements, such as horizontal lines before and after bulleted lists. In short, we have overhauled the textbook to create a modernized and elegant 13th edition"-- Provided by publisher

College of Business and Accountancy Bachelor of Science in Accountancy

Text in English

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