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02461nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
phtghnu |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230909081519.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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230908b2023 nyu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781265045630 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
HNU |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Placement Code |
GC |
| Classification number |
658.45 M21 |
| Item number |
2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mackiewicz, Jo, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Business communication / |
| Statement of responsibility, etc. |
Kitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune, Donna S Kienzler, authors. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Thirteenth edition. International student edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY, USA : |
| Name of producer, publisher, distributor, manufacturer |
McGraw Hill LLC, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 596 pages : |
| Other physical details |
colored illustrations ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part One The Building Blocks of Effective Messages<br/>Part Two The Communication Process<br/>Part Three Design of Communication<br/>Part Four Basic Business Messages<br/>Part Five Common Genres<br/>Part Six The Job Hunt |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious content, streamlining each section within each chapter so that it makes its point clearly and efficiently. We have also reorganized, regrouping like with like, so that students can more readily find the content they need. We've also used singular they, them, and their as generic third-person pronouns when the pronoun referent is indefinite (for example, everyone) and when a person's gender is unknown, in accordance with APA style. And we've simplified the page layout, eliminating unnecessary design elements, such as horizontal lines before and after bulleted lists. In short, we have overhauled the textbook to create a modernized and elegant 13th edition"-- Provided by publisher |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Business and Accountancy |
| Source |
Bachelor of Science in Accountancy |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aune, Jeanine Elise, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kienzler, Donna S., |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Classification part |
600-699 |
