Digital marketing / Oliver Maxwell.
By: Maxwell, Oliver.
Wilmington, Delaware, USA : Kaufman Press, 2022Description: x, 290 pages : illustrations ; 26 cm.ISBN: 9781666889055 (hbk).Subject(s): Internet marketingDDC classification: 381.142 M45Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | College Library General Circulation Section | GC | GC 381.142 M45 2022 (Browse shelf) | Available | HNU003823 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
GC 381.142 H19 2019 Digital marketing : | GC 381.142 Is2 2021 Social media for small business : | GC 381.142 L36 2021 E-commerce 2020-2021 : | GC 381.142 M45 2022 Digital marketing / | GC 381.142 T88 2021 Social media marketing / | GC 381.142 V82 2018 Digital marketing fundamentals from strategy to ROI / | GC 381.41 B46 2022 Principles of agricultural marketing / |
includes bibliographical references and index.
Chapter 1 Introduction
Chapter 2 Search Engine Marketing
Chapter 3 Digital Marketing System
Chapter 4 Online Marketing
Chapter 5 Social Media Marketing
Chapter 6 Emerging E-Business Market
Chapter 7 Search Engine Optimization
Chapter 8 Strategic Internet Marketing
Chapter 9 Marketing Management
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learnt. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Digital Marketing in defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets- digital advertising, email marketing, online brochures, and beyond-there's a spectrum of tactics that fall under the umbrella of "digital marketing". This book is intended towards providing an introduction to various aspects of Digital Marketing. The book is the compilation of selected chapters from various areas of Digital Marketing. The editors have carefully selected chapters from relatively important and emerging areas of Digital Marketing.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
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